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3 Reasons A Business May Fail & How To Avoid Them

Hey there! Are you looking to dive into the world of business but afraid of making the wrong move? Or perhaps you’ve already started and feel like you’re missing something? Fear not, because today we’re going to chat about 3 common reasons a business may fail, and more importantly, how to overcome these obstacles. By the end of this post, you’ll feel empowered and encouraged because you’ll have learned about 3 things you can do to help you work through the fear of starting a business. So, let’s jump right in!

Systems: Get Your Business Running Smoothly

You wouldn’t build a house without a blueprint, would you? Inconsistency in business is usually due to a lack of systems. It’s like trying to cook a fancy dinner without a recipe – it might turn out okay, but it’s a lot more challenging and leaves a lot of room for error. So, let’s break it down:

Think about your ideal customer journey: From when they first come to your website, sign up for your services, to delivering and receiving payment for the services. Write down each step in the process to help you develop a quality customer experience. This will not only create a seamless experience for your clients but also make it easier for you to manage your business.

By implementing efficient systems, you’ll be one step closer to overcoming the fear of starting a business and achieving success.

Action Step: Map out your customer journey and identify areas where you can implement systems to streamline your process.

Pricing: Finding the Sweet Spot

Ever felt like Goldilocks when it comes to pricing – not too high, not too low, but just right? Pricing can be a tricky aspect of starting a business. If you price your services too high, you risk losing potential customers, and if you price them too low, you may not make a profit. Here are some tips to help you find that sweet spot:

Review your competitor’s prices: Do some research and find out what others in your industry are charging for similar services. This will give you a ballpark figure to work with.

Calculate your costs: Figure out how much it costs you to perform the services and add on the profit you want to make. This will ensure that you’re covering your expenses and still making a profit.

Analyze your target market: Think about your ideal customer and what they are willing to pay for your service. Remember, value is subjective – different people will have different ideas of what your services are worth.

With the perfect pricing strategy in place, you’ll be well on your way to overcoming the challenges of starting a business and creating a profitable company.


Action Step: Use the tips above to help you determine the ideal pricing for your business.

Motive: Keep Your Focus on Serving Others

What if I told you that focusing on your customers is the secret sauce to business success? When starting a business, it’s essential to focus on the needs of your customers. “People first, profit second.” Always remember that your business exists to serve your customers, so keep their needs and interests in mind. Adopt the mindset of “What can I give versus what can I gain.”

By putting your customers first and addressing their needs, you’ll conquer the fear of starting a business and create a lasting, successful enterprise.

Action Step: Make a list of ways you can provide value to your customers and focus on meeting their needs.

So there you have it, 3 common reasons a business may fail and how you can overcome them. By focusing on creating efficient systems, finding the perfect pricing strategy, and always putting your customers first, you’ll be well on your way to overcoming the fear of starting a business and achieving success.

Remember, starting a business is an exciting journey filled with ups and downs. Embrace the challenges, keep learning, growing, and adapting to the ever-changing landscape of entrepreneurship. With persistence and dedication, you’ll create a lasting, successful business.


Ready to take the leap and turn your dreams into reality?

Join the JSBA Crew over on Instagram for more tips, support, and inspiration. You’ve got this!

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